Established in 1999 in Bellevue, WA, Blue Nile entered the diamond and engagement ring industry with a fresh perspective. By introducing an innovative online business model, we reshaped the way customers could access exceptional diamonds at competitive prices. Our core belief in offering extensive choices, transparent information, and top-notch service set us apart. At Blue Nile, we pride ourselves on assembling a dedicated team of diamond and jewelry experts committed to prioritizing customer satisfaction above all else.
Recognized as a trailblazer in handcrafted engagement rings and exquisite fine jewelry, we are relentless in our pursuit of innovation. Our mission is to continually explore new avenues to assist you in finding and customizing the ideal pieces for any memorable occasion. At Blue Nile, we aspire to be not just your jeweler for the moment but a lifelong partner in crafting timeless treasures that reflect your unique style and story.
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