Xandr Inc, based in Redmond, WA, is the proud creator of Microsoft Invest, a cutting-edge demand-side platform tailored for the future of video advertising. Leveraging an integrated platform advantage, Microsoft Invest prioritizes data-driven performance to effectively engage audiences across all screens and drive tangible business outcomes.
At the core of Microsoft Invest are key features like deal buying, exclusive audiences, and Planner, offering users an intuitive and graphic-based interface for discovering premium deals, access to curated catalogs, and seamless campaign planning. Additionally, the platform boasts a Premium CTV marketplace, providing access to premium inventory from direct publishers and major SSP integrations for optimal audience engagement.
With a focus on transparency and efficiency, Microsoft Invest sets itself apart through its end-to-end platform, offering increased campaign stability, customized data solutions, and a range of identity solutions to empower advertisers in reaching over one billion users worldwide. The platform also supports traders' success with tailored reporting, troubleshooting, and training programs for managed services and self-serve users.
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