Doerflinger's Second Century is a historic building located in La Crosse, Wisconsin, that has a rich history dating back to the late 19th century. Originally established by William Doerflinger in 1881, the business started as a small shop and eventually grew into a department store occupying the entire corner of 4th and Main Streets. Over the years, the store underwent various relocations and expansions, surviving a devastating fire in 1903. Under the leadership of William Doerflinger's daughter, Viola Doerflinger Fellows, and later her son Samuel F. Fellows, the store experienced significant growth and prosperity, remaining competitive until its closure in 1984. Today, Doerflinger's Second Century, Inc. owns the historic building, which was purchased from the City of La Crosse in 2004. The building has had several owners since its closure, and it continues to be a significant landmark in the city's history. With its rich heritage and contributions to the growth of La Crosse, Doerflinger's Second Century stands as a testament to the entrepreneurial spirit and resilience of the Doerflinger family.Generated from the website

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