We are a family owned and operated Ford Dealership in Platteville, WI, proud to serve our community and surrounding areas including, Lancaster, Cuba City, Potosi, Dodgeville, Dubuque & Beyond! From Sales to Financing to regular scheduled maintenance, our team of experts at Pioneer Ford will make sure your vehicle needs are taken care of. We have a great selection of 2019 Vehicles arriving daily! From the brand new Ford Ranger and F-150's, to our extensive selection of Explorers, Escapes, Fusions and Edges. We also have a great inventory of Pre-Owned Cars, Trucks and SUV's! We are proud to be your local Ford dealer and meet your service, new car sales and used car sales needs! We have all of the latest Ford trucks, Ford cars, Ford SUVs, Crossovers and Hybrids, from the best-selling F-150 and Super Duty trucks to our full car line, including Fiesta, Focus, C-MAX, Fusion, Taurus, and the world famous Mustang, plus an SUV/Crossover to fit every need, including the Escape, Edge, Flex, Transit Connect, Explorer and Expedition. We have a great team of certified expert technicians in our friendly, fast and reliable full service garage for all of their maintenance and repair needs, including oil changes, tire rotations, new and replacement tire sales (we offer 13 major tire brands including Goodyear, Continental Tire and Michelin), brake service, batteries, tune ups, radiator, engine and electrical repairs and of course, any warranty work you may need.