New Rock is a prominent radio station based in Milwaukee, WI, known by its call sign WLUM-FM. The station offers a diverse range of content, including live broadcasts, merchandise, contests, concerts, and festival events, catering to a wide audience.
Listeners can tune in to various on-air programs like Adler's Speakeasy, Indie Soundcheck, Retro Brunch, and Bradio Radio, showcasing a mix of music genres and engaging discussions. Additionally, New Rock hosts special events such as the Ian McCain Tribute Show, demonstrating its commitment to honoring music legends.
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