Stand Rock Hospitality is a leading hotel and hospitality development and management company, experienced in managing independently branded hotels, franchised hotels, luxury resorts, golf clubs, restaurants, conference centers, retail locations, and family entertainment venues nationwide. Their diverse management portfolio notably includes properties featuring both indoor and outdoor waterpark resorts.
The company derives its name from Stand Rock, a distinctive sandstone formation in Wisconsin Dells that symbolizes strength, durability, authenticity, and a deep historical connection. Signature properties under their management include Wilderness Hotel Golf Resort in Wisconsin Dells, Wilderness at the Smokies in Tennessee's Smoky Mountains, and Camelback Lodge Indoor Waterpark in Pennsylvania's Poconos Mountains.
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