GfK Strategic Innovation, based in Ann Arbor, MI, is a global company specializing in empowering brands and leaders to excel in various aspects of brand and marketing performance, sales and market growth, consumer and shopper intelligence, and media measurement.
With a strong focus on industries such as Technology Products, Durables, Fast-Moving Consumer Goods, Automotive, Retail, and Media and Entertainment, GfK offers world-class analytics and insights to assist brands in making informed decisions and driving growth through innovative solutions that combine market intelligence, technological innovation, science, and human ingenuity.
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